Catherine Foley had a vision of Help Your Self during an acupuncture session in Williamsburg, Brooklyn, in 2014. She saw that she would open a “general store for the spirit,” and she received the name right then and there. From that moment, she made the changes in her life to allow the business to come to life. Help Your Self – originally a holistic wellness store and healing center on Java Street in Greenpoint –  is now the showcase for Catherine’s healing practice, teaching, events, writing, consulting, and product formulation. Catherine is especially passionate about creating strategic alliances, partnerships and collaborations to advocate and elevate nutritional, botanical and spiritual healing, personal care and well-being. Catherine believes we can forge new global health paradigms through conscious leadership, intergenerational healing and environmental stewardship.